San Diego, California-based WebSideStory (www.websidestory.com), a leading provider of on-demand Web analytics, announced on October 21 the launch of an API (Application Programming Interface) suite, which is based on technology standards such as SOAP and XML, and which enables strategic partners to integrate their products, services and data with its analytics reporting and provide their customers with more relevant visitor intelligence. The HBX Stream platform (www.websidestory.com/stream) consists of partner support, including joint marketing and sales commitments, and access to a suite of APIs that will enable partners to integrate their data, products and services with WebSideStory's HBX Web analytics technology.
WebSideStory provides HBX Stream partners with full documentation and support for its APIs, which include Web Analytics Reporting API, allowing partners to integrate specific analytic reports such as campaign and conversion data directly into their own applications, Web Visitor Profile API, giving partners the ability to integrate information about site behavior or e-commerce activity into their online marketing campaigns, and Campaign Creation API, with which partners can automatically set up campaign tracking in the HBX service through their own applications. More than 550 enterprises currently use WebSideStory's services to understand how Internet users respond to Web design and content, online marketing campaigns and e-commerce offerings.
