Viewmark, Inc.(www.viewmark.com), the developer of the Cyberneering Process and Toolset - a complete set of web development and e-marketing products and services that support a company's entire web presence, made known the forthcoming release of a new web-based marketing solution. Viewmetrix(TM) 3.0 will be officially introduced at the Search Engine Strategies Conference and Exposition in San Jose, California on August 2, 2004.
The new toolset is targeted at companies who need assistance to realize the effectiveness, conversion and return-on-investment of their online and offline marketing programs, web site content and electronic transactions. Its use enables time-based depreciation of marketing events and the creation of predictive sales models. This way, managers break free of the necessity to go through large amounts of diverse data in order to find out relationships and correlations between marketing events and consumers' responses.
The soon-to-be-launched Viewmetrix(TM) 3.0 application is the first software solution to integrate various marketing program efforts into a single, sortable interface. Collecting data from internal and external business intelligence sources and Internet infrastructures, it enables the creation of efficiently-organized, personalized reports that are presented within a highly-visual and functional context. Users are also given the leverage to track the performance of their marketing programs across all channels and react opportunely to occurring problems.
The user-centered reports enabled by the new application can be produced in various forms in compliance with the user's requirements. The highly-graphical display can be configured as bar graphs, pie charts, line charts or data tables. Promising innovative feature is the "funnel view". It allows users to look into the progression of a target audience as they go through the process of entering into a relationship with their company.
According to Glenn Alsup, Viewmark President, the Viewmetrix(TM) 3.0 toolset has already been accepted at the market having been pre-licensed by a Fortune 500 company for implementation within its web site and internal infrastructure system. This early market acceptance gives a reasonable motivation for users to make expedient decisions regarding web site behaviour, call center activity or sales performance.
