National Software Testing Labs (NSTL), the globally leading mobile application and device certification test lab, picked premier strategic marketing and web design firm VIRTU Interactive (VIRTU) to handle its new branding and customer education campaign. Under the promising agreement, VIRTU is supposed to develop a wide set of educational materials for its new customer thus improving its connection with customers throughout the mobile value chain.
The new partnership will enable VIRTU to provide NSTL with numerous benefits that will be harmonized with the NSTL's main campaign idea - customized certification solutions that help developers bring products to market faster, achieving higher profits. This way, NSTL will be greatly facilitated to outline and communicate their distinctive position to the marketplace.
The concrete steps that VIRTU is expected to take in order to complete its agreement tasks include: the creation of a microsite that displays NSTL's new products and services; the launch of promotional games to help mobile software developers use AppRELAY solutions, as well as of electronic marketing, email and interactive promotions.
This agreement adds another customer to the VIRTU's enlarging list of well-respected clients. The growing customer base is another testimony to the high level of professionalism oF Virtu who has recently been recognized as one of the top 18 design firms in the United States by Best Practices in Corporate Communications.
