The domain name registration provider Register.com, Inc. (www.register.com) announced on April 13 the introduction of new Flash-based animated templates and interactive Web form capabilities into its flagship do-it-yourself website building solution, WebSiteNOW! (www.websitenow.com). Register.com has launched 40 new design templates, each of which is highly customizable with pictures, logos, content, and a choice of a variety of Flash-animated graphics. Register.com has also introduced a new tool for easily integrating Web forms into WebSiteNOW! templates, making it simple for customers to collect data that is imperative for marketing purposes and to build a client database. Web forms can also be used to compile a newsletter subscriber list, conduct opinion polls or customer satisfaction surveys, or enable visitors set up appointments directly from the site.
Peter Forman, CEO of Register.com, said that perhaps even more so than at large enterprises, websites are a valuable sales channel for small business owners, that it is imperative to the credibility of their business that they present a strong, professional image on the Web, and that with these new features, Register.com’s WebSiteNOW! tool is not only among the most sophisticated do-it-yourself options from a design perspective, but also it helps customers use their websites as more than just one-sided marketing tools.
