Gotshalk's Soccer (www.wegotsoccer.com), home of the largest stand-alone, soccer-only operation in the U.S., announced on December 22 the re-launch of www.wegotsoccer.com. To pursue the initiative Gotshalk’s teamed with Boston-based Pixel Bridge Inc. (www.pixelbridge.com), a leading Internet consulting firm, which helps clients to improve marketing, sales and operations through Web design and development, interactive marketing and customer online applications.
The new website features rich functionality and promotes the entire Gotshalk’s inventory. Users can easily search by product or brand, create a unique profile with billing information, and track order status. In addition to providing an effective online shopping experience, wegotsoccer.com is fully updateable by Gotshalk’s staff members. This is critical, because the new website guarantees that all products displayed are available in inventory. This customer-friendly philosophy differentiates wegotsoccer.com from the competition, but also requires regular maintenance to stay fresh.
Tim Bourgeois, CEO at Pixel Bridge, said that Pixel Bridge worked with Gotshalk’s to build an online solution that worked for both its customers and internal staff, and that wegotsoccer.com does an effective job satisfying the needs of both customer groups. Gotshalk’s President Mike O’Connor said that Gotshalk’s looked at all of the best-practice retail e-commerce sites out there and borrowed techniques when appropriate, and that the result is an intuitive, easy-to-use site that will result in an enjoyable shopping experience for soccer enthusiasts.
