Perfumania.com (www.Perfumania.com), one of the leading Internet retailers of discounted designer fragrances, which has been in the forefront of on-line fragrance retailing featuring such brands as Giorgio Armani, Estee Lauder, Ralph Lauren and Elizabeth Arden, announced on January 4 a successful re-launch of their website www.Perfumania.com.The new Perfumania.com website re-launch features a fresh new design and a format that offers shoppers a more pleasant and interactive shopping experience.
One of the key features of the new design is flashing vignettes and lifestyle imagery that invite the customer in to shop. Navigation has been enhanced with the use of eye-catching graphics and simpler formats. New sections have also been added such as the “Gifting Center” which makes it simple and easy for customers to shop for fragrance gift sets of the most popular designer fragrances as significant savings.
William Portnoi, Director of Marketing for Perfumania.com, said that much like shopping for fine fragrances in a European perfumery, Perfumania.com’s goal was to make the virtual shopping experience at Perfumania.com enticing and engaging, that customers are visually invited in to Perfumania.com’s store and encouraged to shop, and that, with Perfumania.com’s exceptionally large selection of discounted designer fragrances and 2-day shipping at no extra cost, customers get the selection and service that has made Perfumania.com America’s leading online perfumery.
