V&A, the world's greatest decorative arts museum. propagandizing the importance of art, craft and design, has undertaken the significant initiative to deploy
Percussion Software's Rhythmyx 5, a premier enterprise content management system, for the support and enhancement of its new innovative Web site - www.vam.ac.uk. The
deployment's main advantages include the museum staff's ability to control the Web site content and Rhythmyx's flexibility regarding the museum's future content management demands.
Through the deployment of Rhythmyx, V&A is intending to deepen and widen the information scope of its activity, thus optimizing the reach of its collection
to visitors around the world and bettering the relationship with them. The initiative has enabled the museum staff to efficiently rearrange the structure of V&A's web site by providing links to a wide deal of information and an improved "What's On" section, featuring the V&A's calendar of events.
The newly-deployed by V&A solution boasts numerous valuable capabilities that made it preferable to the other competitive options the museum had to take into
consideration when evaluating the right decision for this case. Through Rhythmyx's Active Assembly capability, museum members can handle content and layout, as well as arrange content into web pages and reuse it effectively throughout a Web site. Providing the industry's only De-Coupled Delivery architecture for cost-effective scaling in multi-channel environments, Rhythmyx will allow the V&A to direct content delivery to complementary Web sites, the intranet and other channels in the future at no additional cost.
Rhythmyx's deployment has been possible due to the system's integration with the V&A's existing systems and platform. Basing on XML, XSL, Java and other industry standards, Rhythmyx offers the greatest level flexibility needed by the museum. Through this initiative, the public access to the information online has been significantly improved, by the addition of new interactive elements. and the acceleration of information retrieval.
