Premier-class provider of Web-to-print technology, Pageflex (URL at: www.pageflex.com), proudly announced the launch of Mpower 4.5, a feature set designed mainly for coordinated print, email and Web direct marketing and cross-media publishing. The latest version of the company's software features two new capabilities that enable customers to create more flexible templates for their multi-channel marketing portals - Web-to-print and online document customization capabilities.
The newly-launched Mpower 4.5 incorporates integrated HTML output capabilities for personalized email campaigns and Web microsites. The features supporting the HTML output are: drag-and-drop application of variables to HTML page layouts, page preview of personalized HTML pages, HTML-specific variable types and HTML output jobs submission to the Mpower server for processing. The features supporting the easy re-purposing of variable content from print templates to HTML templates include conversion operations such as: automatic translation of images into GIF or JPEG formats, insertion of text into HTML, and conversion of formatted text.
What can additionally strengthens the integration of direct marketers' print, email, and Web marketing campaigns of Mpower 4.5 users, is the availability of numerous features for support of on-the-fly page resizing and image scaling. They considerable extend the flexibility of Pageflex templates, providing more freedom for using single templates for applications, where page space dimensions differ and content must refold and re-position so that design integrity be preserved to the utmost level.
The newly-invented version of Mpower 4.5 has been officially introduced at Graph Expo 2004 and can still be seen there in the Pageflex booth. Its release to the market is scheduled for October 18th.
