Open World (www.openworld.org), a company which designs and hosts more than 1500 hotel and travel related web sites, announced on December 28 that it has partnered with Swissotel Hotels & Resorts, a distinctive group of deluxe hotels, to re-launch www.swissotel.com and 24 individual hotel web sites. The new design reflects the renowned reputation of the Swiss hospitality standards, service efficiency and product quality, and combines an enriched online user experience with local destination characteristics.
The new web site provides enhanced features such as an Interactive Location Map that facilitates easy hotel searching; Quick Reservations that allows online users to check room availability and make reservations in 1-2-3 steps; Online Help that offers ‘live’ customer service assistance in place of telephone or emails; and Dynamic e-Brochures that provides full range of hotel information and photos with an online print function.
The web site navigation also provides dedicated entry pages for specific target groups: Club Swiss Gold Members, Meeting Planners, Leisure and Business Travellers, and Travel Deal Seekers. Furthermore, the Hotel Directory expands into the 24 individual hotel sites allowing online users to have local access to hotel and destination information in major cities such as Swissotel Chicago, Swissotel The Drake New York, Swissotel The Howard London and Swissotel Stamford Singapore.
Meinhard Huck, Managing Director of Swissotel Hotels & Resorts, said that the launch of Swissotel’s new web site reflects how Swissotel Hotels & Resorts is continuously progressing to anticipate and meet its customers’ needs and requirements, that over the last year the number of visitors and online reservations made on the Swissotel web site have increased by more than 80% and 50% respectively, that this clearly indicates that the Internet is an important touch point for Swissotel to maintain and enhance relationships with its existing and new customers, and that in response, Swissotel has revamped its web site to make it easy for online visitors to perform key tasks such as information gathering and making of reservations.
Christopher Shallis, Chief Executive Officer of Open World, said that Open World is very pleased to kick off its partnership with Swissotel Hotels & Resorts through the development of www.swissotel.com, that both companies share similar values and strive for the highest standards in design engineering, customer service and product quality, and that this is just the first step to a series of continuous improvements to this web site.
