Nikada Inc., a subsidiary of Digital Advancement Technology (DAT), made known to have picked Villani/Addison Design, a company that specializes in print, brand development and advertising, to create their brand identity and Web presence. The new identity and web site will be officially launched by the end of the following month.
The new partnership will give Nikada the opportunity to add a new dimension to their campaign for defining an appealing image. This way, the company is looking forward to achieving a more sophisticated look in the process of conducting research and development, sales, and service in video technology such as high-definition, LCD, and plasma televisions.
Through the newly-established agreement, Villani/Addison will create a new brand identity for use on all company collateral and product packaging. The new web design partner is also anticipated to be in charge of the copywriting and design of Nikada's interim Web site displaying company's information, including images and detailed descriptions of their upscale product line.