Realizing the vital need for achieving an appealing online presence in order to successfully market its competitive spa offering, Oregon-headquartered
company - Marquis Spas inked an agreement with Portland - based Web-site development firm - New Interactive some time ago. Under the deal, New Interactive would efficiently combine online sales presentation with in-store customer sales to accomplish a sophisticated online effect. In consequence, the revamped site (www.marquisspas.com) today is generating doubled, even tripled traffic levels.
The radical re-design project gave New Interactive the freedom to follow its vision for revamping the inefficient web site, thus turning into a highly-functional and eye-catching online spa catalogue. For the purpose, the web designed team undertook the coordination of the existing print- and broadcast-advertising materials with Marquis’ Web site, thus getting it closer to the reality of spa product sales in the stores. This was achieved through
an opening Macromedia Flash animation showcasing a series of lifestyle images.
Believing that the emphasis on animation look and feel would add a more appealing dimension to the web site, New Interactive gave birth to two Flash animation sequences that endowed the page with bright individuality radiating sense of entertainment. Reaching a higher level of public suggestion, the Spa Explorer animation now enables Web visitors and in-store shoppers to interactively view the design, construction as well as the water-flow patterns of Marquis' product line.
The effective animation is a perfect match in terms of size for a floppy disk which gives Marquis an effective way to communicate with its network of dealers on the occasion of promotions, using it as a promotional mailer. The disc form of the animation is also very convenient in cases of web connection failure.
