Norcross, Georgia-based MindHarbor, Inc. (www.mindharbor.com), a leading provider of Web Design, Application Development and eMarketing Services, announced on October 29 the launch of its mmprove online publication manager functionality (www.mmprove.com), which will allow publishers to keep their online content up-to-date without the costly requirement of a webmaster or contracted technical support. The browser-based application was specifically designed to eliminate content management bottlenecks associated with an online publication by allowing non-technical personnel to easily manage and update their web-based content.
mmprove for online publications enables publishers to move content into one integrated database to easily manage, edit and publish articles online. In addition, mmprove provides publishers with dynamic archiving and search functionalities so their audience has simple and immediate access to all of their current and past articles. During the design and development of mmprove, MindHarbor leveraged its experience of delivering web-related services to a variety of organizations. MindHarbor expects to launch two additional web-based solutions during the next 4 months.
Mike Blazedell, MindHarbor's Chief Marketing Officer, said that to keep readers coming back one needs to continually add fresh articles, that content has become more important than design, that companies have invested significant resources in content management solutions that remain too cumbersome to use, and that mmprove for online publications was created to address this dilemma.
