Microsoft teamed up with non-profit organisation ICRA to offer a free add-in tool designed for making the world wide web safer for children while respecting the rights of content providers. The new solution is targeted at users of Microsoft Office FrontPage 2003 who are enabled to fix content labels created by ICRA on their web sites.
Through the new launch web site owners are enabled to quickly label the content on their web site in consistence with the ICRA patterns. The provided direct access from FrontPage to the ICRA labels gives parents the chance to keep track of the relevance of the content as regards their children.
The procedure for entering the ICRA’s labelling system incorporates filling in a questionnaire that generates labels. These labels are then added to the concrete website, such as "adult content" or "gambling". In result, filtering software only can read the information contained in these labels. This way, FrontPage sites can be discerned by internet browsers that have been set to block unlabelled sites.