As a show of its commitment to provide interoperability and productivity-enhancing solutions, premier provider of digital imaging and print management
solutions for commercial and enterprise printing - EFI (www.efi.com), has embarked on another strategic initiative. The company plans to provide ad agencies, designers, graphic arts professionals and commercial printers with web-enabled variable data printing (VDP) capabilities. These solution represent an effective step towards diversifying business services of print providers.
The new VDP capabilities are planned to be integrated with the company's set of web-based digital printing products, thus provoking complete Web-to-Print systems that streamline workflow. In addition to VDPs, EFI's automation solutions will also integrate template-based versioning and support VDP applications and database systems from leading providers. Through this initiative, users will be able to pick the proper authoring tools, databases and output devices.
The strategic initiative facilitates commercial printers and graphic arts operations in extending existing workflows to customers, by setting up EFI Digital StoreFront(TM) and EFI PrinterSite Exchange(TM) - Internet or Intranet storefront for web submission. As a result, the workflow ensures feature-rich, integrated content and commerce capabilities which empower users to select customized VDP-driven print products and buy them online.
The success of VDP capabilities on the web is due to the close integration between Digital StoreFront's Advanced Automated Pricing Engine, third-party VDP template capabilities and database-driven logic. The unity turns into reality the completion of business rules and document standards, thus making VDP capabilities accessible to users and pretty meaningful in terms of business application.
