Blizzard Internet Marketing Inc.(www.blizzardinternet.com), a leading provider of Web site design, hosting and promotional services for the hotel industry, made known the forthcoming release of two new editions of its well-known Blizzard Tracker software. The company is expected to promote Blizzard Tracker Professional Edition and Blizzard Tracker ROI Edition at the Hospitality Industry Technology Exposition & Conference.
The new stand-alone editions are specifically targeted at all hoteliers that realize the affectivity of tracking and measuring their on-line marketing efforts. This way, owners and operators can always be aware of the level of expediency of the pay-per-click campaigns they undertake through resources such as Overture and Google Adwords.
Through the assistance of Blizzard Tracker ROI Edition hoteliers find it pretty easy to determine the effectiveness of a campaign. Its campaign tracking and conversion tracking features make possible the evaluation of campaigns regarding their capacity to draw customers or "bookers". This enhanced edition of Blizzard Tracker software provides precise reports that allow hoteliers to invest more efforts into the functional, cost-effective Web site promotions and eliminate those that don't show positive results. The edition helps hoteliers achieve a more beneficial Web presence by providing design enhancements, a fine-tuned PPC campaign, or links from niche directories.
The other innovative addition to the Blizzard Tracker software - Blizzard Tracker Professional Edition, is designed for hoteliers with more limited budgets. It incorporates the whole range of features of the other edition but campaign tracking and conversion tracking. It enables hoteliers to opportunely know the number of both one-time and repeat visitors, what web site referred them, the keywords they used, what pages they viewed etc. The edition allows customers to switch to the ROI Edition in case that they decide to allocate a bigger part of their budgets to pay-per-click campaigns.
The two new editions will be officially introduced at the Dallas Convention Center, in Booth No. 452. According to Trent Blizzard, President of Blizzard Internet Marketing, Blizzard Internet provides everything hoteliers need to be successful today, whether they team with the company to design and host their site, or to track the results of their site and assist them with enhancing their marketing message.
