Clovis, CA - based advertising, branding, marketing and publicity firm - The Baker Dillon Group (www.bakerdillon.com), made known to have added Spanish language marketing capabilities to its portfolio of creative services as an act of responding to the growing base of Hispanic consumers throughout the U.S.
In close conjunction with the announced innovation, the company has assigned the well-experienced Andy Ramirez for the position creative director of
Spanish language marketing. The new creative director will administer the print and broadcast advertising, collateral and web design Spanish directions of the company's policy having behind his professional back more than 25 years of advertising and marketing experience.
Another characteristic of the new reform completed by The Baker Dillon Group is the introduction of Spanish publicity programs incorporating print news
releases and feature articles, video news releases, radio promotion and focus groups. They are all targeted at the increasing Spanish speaking segment of
the North-American population.
The Baker Dillon Group hopes that through the new Spanish language marketing platform it will be able to communicate its business policy to this prospective market niche.
