BLUEHORN, a member of the Scheffrahn Group, a group of companies dedicated to matching the needs of the brand and media sector, is adding a new dimension to
the field of e-commerce and online consulting by the release of its innovative BLUEHORN Livevest toolkit. The solution contains multiple support and
consulting tools that considerably increase the level of service which companies provide to their sites' visitors. What users can now expect is a remarkable 1-to-1 support on a real-time basis in addition to in-depth analysis of website visitor's behaviour.
The new BLUEHORN Livevest toolkit bases on advanced tracing and tracking techniques in an efficient combination with real-time communication capabilities. This way, companies are provided with an extended level of customer service which catches instantaneously the attributes of customer behaviour such as mouse gestures and clicks. Through chat-like windows, video pop-ups customers or display of selected html-pages on the visitor’s screen, customers are directly serviced regarding any type of questions.
A major advantage of the new BLUEHORN Livevest toolkit is its analytical aspect which makes it an ideal solution for Web designers and Marketing consultants. Its specific functionally makes it suitable for analyzing website performance and introducing significant improvements to web site design. The toolkit allows for a thorough analysis of information architecture, usability and design features by the formation of focus groups through IP based technology. This way, different behavioural models are outlined and taken into consideration regarding the status of website features.
