Independent Interactive and Web Design agency - Avatar New York, got the highest recognition at Internet Media Review's first annual website usability show. The company was honoured for its professional web design work over the Disney Publishing's Discover.com in a highly competitive environment of leading magazine publishing companies' sites. The Journal of Online Marketing & Publishing (internetmediareview.com) honoured the company's project with the IMR Usability Excellence Award 2004 for Best Consumer Magazine Website.
The winning web site was defined as such after a thorough evaluation of the websites from ten top magazine publishing companies. The candidates underwent a series of expert usability reviews and actual user test labs to get the relevant amount of scores in the top ten "Best Practices" for homepage web design for the consumer magazine market - key criteria defined by Internet Media Review. Special focus was placed upon brand integrity, persistent navigation, task depth, labeling and language, content density and load time.
The designed by Avatar New York web site swept away all of the aforementioned criteria with the maximum score results, due to the professionally consistent work of the company's web design team. The project has been charged with Avatar's rich experience in accomplishing the winning combination of aesthetical look and feel with the best levels of usability. The newly-designed site, that is completely self-managed by the user, now empowers Discover's staff to publish new content in a jiffy at on high level of online integrity.
