Adobe Systems Incorporated (www.adobe.com)- the company that specializes in digital imaging, design and document technology platforms for consumers, creative
professionals and enterprises, proudly reports the ready availability of the VDP Resource Center. The latest release by the company represents an educational resource for the starting steps of the adoption and completion of Variable Data Publishing (VDP) solutions.
The newly-released VDP Resource Center deals with demonstrating technologies and products and providing educational materials in aid of creative
professionals and print providers in the processes of building highly personalized direct marketing, lead generation, and loyalty campaigns. It merges recurring content from a page layout template with variable data imported from a digital database, thus automating the creation of customized materials. Users then can utilize Adobe(R) InDesign(R) CS to gather together these peerless documents that considerably differ from each other in terms of text, color and imagery.
The new solution is compatible with the Adobe Creative Suite, the software that allows leading publishers to transform and optimize print production and
cross-media workflows. VDP is designed to provide an additional revenue stream for printers, meanwhile enabling marketers to deliver more personalized campaigns that achieve higher customer response rates and build stronger customer relationships. Through its use, marketers, designers and print providers are now ensured with the strong opportunity to further their business positions by supporting customers in their creation of more cost-effective and rewarding communications campaigns on the basis of VDP-enabled solutions.
The software can be downloaded at zero cost for testing directly from the Resource Center of Adobe ISV partners. Customers can also buy VDP plug-ins that represent VDP design and publishing tools offering VDP workflow solutions to match a great variety of demands. An illustrative example is the new uDirect(TM) plug-in for Adobe InDesign CS from XMPie, that enables creative professionals to design, preview and output VDP files for numerous output devices directly from their desktop. The DL Formatter(R) DL-100(TM) from Datalogics, in turn, allows Adobe Acrobat(R) users to create templates in any design tool and add the different elements and logic from within Acrobat.
