Nemisys Enterprises (www.nemisys.uk.com), a new media agency, which specialises in the not-for-profit sector, has been awarded a contract to develop a website for The Macular Disease Society (http://maculardisease.org), a 13 000-member self-help society for those with any of the eye conditions encompassed by the overall name of Macular Disease, which causes the loss of central vision in one or both eyes.
Initially the agency will implement a search engine optimization strategy to drive visitors to the society's new site in order to boost the charity's revenues by attracting more members and donors. In addition to providing advice, information and an online donation facility, the new website will aim to improve awareness of macular degeneration, increase the membership and improve the availability of services by making them available online with downloadable documents and audio files, thus helping the Society reduce distribution costs.
