Golden Nugget (www.goldennugget.com) announced on October 25 the launch of the new website www.goldennugget.com. With new owners, the Golden Nugget Las Vegas needed a complete renovation of its website and navigation structure to align it with the marketing goals for the property, particularly in the area of web strategy. Golden Nugget chose Interactive Sites (www.interactivesites.com), which have been providing web design and development, content management, web-based products and services for the last ten years to more than 12 000 hotels, resorts and casinos, for the assignment and the new website.
Chris Stacey, Internet Marketing Consultant for the resort, said that the most important reason Golden Nugget chose Interactive Sites over the other proposals it solicited is that only Interactive Sites have a true content management system, which is absolutely essential to Golden Nugget’s web strategy to be able to update the website instantly. Stacey, who approached Interactive Sites for the job based on his previous experience working with them on another resort casino's Internet presence, said also that the best thing about Interactive Sites is that they're a web engineering firm before they're an award winning web design firm.
