AIGA is glad to announce the extension in the period for registration for its conference “The Brand Gap”. This extension suggests higher registration fees - members can now register for $450 while $550 need to be paid by nonmembers. The forum will focus on muddying the line between business strategy and design.
The hosted by AIGA conference will enlighten attendees on the key steps for helping them ensure their designs build brand awareness and better their business’ bottom line. They will learn how to: identify the distance between business strategy and creativity, differentiate by standing up and stating their claim, collaborate in today's business environment, innovate by rapid prototyping, validate, as well as cultivate or deliver on the brand promise across the board and over time.
The scheduled for Oct. 4 event will take place in New York and is open to attendees such as: graphic designers, web designers, C-level managers, marketing directors, brand strategists, communication directors, creative services specialists, account planners, product designers, creative directors, copywriters, new product developers, PR specialists etc.
