The search engine giant Google Inc. (www.google.com) announced on December 15 its plan to scan millions of books and periodical into its Web search engine during the next several years. Google will scan material from the New York public library and libraries at four universities: Harvard, Stanford, Michigan and Oxford. The scanned material will then be indexed on Google.
The business search engine Find.com (www.Find.com) announced on December 14 an alliance with the interactive ad network ThomasB2B.com, LLC (www.ThomasB2B.com), giving Web searchers access to the business listings of more than 550 000 industrial suppliers from 29 countries. Find.com's online business-to-business sourcing directory will combine free company listings with ThomasB2B's pay-per-click ad matching technology to deliver targeted content to end-users.
Rocketinfo Inc. (www.rocketinfo.com), a leading international supplier of search technologies and real-time news, business information and competitive intelligence solutions to corporations, governments and professional service firms, announced on December 14 the release of the preview version of the RocketNews Search Application Programming Interface (API). The Rocketinfo Search API provides independent software vendors (ISV’s) and business partners an opportunity to integrate search tools that provide access to millions of current news and business articles updated in realtime and create new market opportunities for their products and services.
Feedster (www.feedster.com), the rapidly growing search engine that leverages the massive adoption of RSS and XML to provide timely, meaningful search for web service developers and consumers, announced on December 12 that Omidyar Network (www.omidyar.net) is its most recent investor.
The New York Times (www.nytimes.com) announced on December 13 that a federal judge in Alexandria, Virginia, will hear opening arguments on December 13 in a case that pits Geico against the search engine giant Google (www.google.com). Geico (www.geico.com), the auto insurer owned by Berkshire Hathaway (www.berkshirehathaway.com), sued Google in May for trademark infringement. By allowing competing insurance companies to buy ads linked to searches for "Geico" and "Geico Direct," Geico asserted, Google directs Web surfers seeking Geico to its competitors' sites.
SearchEngineWatch.com (http://blog.searchenginewatch.com) announced on December 13 that the Search Engine Strategies conference (http://searchenginestrategies.com) begins on December 13 in Chicago. The Search Engine Strategies Conference & Expo 2004, organized by the world-renowned search authority Danny Sullivan, features presentations and panel discussions that cover all aspects of search engine-related promotion.
The social networking site Friendster (www.friendster.com) announced on December 9 that the search engine Eurekster (www.eurekster.com), which is powered by community and social networking technologies, will provide Internet search and navigation services on Friendster networks in eight countries. Friendster Search will show results that are ranked based on the preferences of Friendster members and their friends.
WashingtonPost.com (www.washingtonpost.com) announced on December 10 that the search engine giant Yahoo (www.yahoo.com) plans to offer a free, high-speed way to search for data on personal computers, challenging Google's U.S. release this fall of a similar product. Yahoo, which has partnered with X1 Technologies (www.x1.com) for the venture, says its product is faster than Google's offering. The company's desktop search software tries to speed the process by employing a technology called typedown search that tries to guess at what the user wants before the user concludes typing a query.
Heise.de (www.heise.de) announced on December 10 that the search engine giant Yahoo (www.yahoo.de) has announced that it will begin taking local information into consideration in searches starting in 2005. The function is made possible through co-operation with DasOrtliche (www.dasoertliche.de), the online version of the German White and Yellow Pages. This partnership applies to searches for people and companies.
Resolution Media (www.ResolutionMedia.com), a leading Search Engine Marketing Firm, which provides its clients with strategy, development and execution for paid search campaigns, search engine optimization (SEO) and other complimentary interactive marketing consulting services, announced on December 9 that it has teamed up with AdGooroo (www.AdGooroo.com), an innovative SEM technology developed to fill the AdWords intelligence void. AdGooroo's service provides radar-like charts that plot out every competitor in a given industry. SEM agencies and individual AdWords advertisers alike can exploit AdGooroo's ability to provide instant industry maps, easy trademark searches, gain access to the competition's ad archives, create side-by-side comparisons, and more. These unique tools allow advertisers to make smarter more profitable campaign decisions. As an industry leader, Resolution Media is among the first SEM agencies to utilize AdGooroo's unique benefits. Both companies are sure to profit, providing their clients with the industry's most comprehensive marketing approach.
