EcommerceTimes.com (www.ecommercetimes.com) announced on November 26 that the search engine giant Yahoo (www.yahoo.com) is setting out to shake up the holiday shopping season with the world's largest interactive snow globe smack dab in the middle of New York City’s Times Square.
The Yahoo Snow Globe is 16 feet in diameter and uses a machine to circulate potato starch in lieu of actual snow. Inside the snow globe shoppers will find a "Comparison Shopping Santa" and some Yahoo elves to help them navigate the portal on custom-designed, state-of-the-art Wi-Fi Internet kiosks for instant online shopping gratification. If that's not enough, Yahoo is offering free digital photos with none other than Santa Clause himself.
Rob Solomon, vice president and general manager of Yahoo Shopping, said that Yahoo wanted to get the word out about its Comparison Shopping and award-winning Product Search and show people how searching is really fun, and that it's about bringing the Yahoo spirit and the holiday shopping spirit to life on the world's largest stage to introduce new functionalities to people who haven't experienced them yet.
