Reuters (www.reuters.com) announced on October 28 that the search engine giant Yahoo (www.yahoo.com) has launched its Web search service aimed at mobile phone users in the US, opening a new front in its rivalry with the other search leader Google (www.google.com), which, earlier in October, announced a test service that allows people to use mobile phones or handheld devices to tap Google's Web search via text messages or short message service.
The new service is available to most cellphones with colour screens and can be accessed through the Yahoo site or via www.search.yahoo.com. Customers of Sprint, Cingular Wireless and AT&T Wireless Services, three of the top US wireless services, can tap Yahoo's Web search as well as its specialized local and image search functions. Google, which said it is the default search engine for wireless providers like Sprint and AT&T in the US, also has services for Web-enabled phones at www.google.com and at www.local.google.com.
