The search engine giant Yahoo Inc. (www.yahoo.com) announced on November 3 that it has hired the former ABC television network Chairman Lloyd Braun as head of media and entertainment.
Braun will oversee Yahoo's Web pages about movies, TV, entertainment, music, games, finance, news, weather, sports, health and children.
Yahoo also said that its Chief Executive Terry Semel, former co-head of Time Warner Inc.'s Warner Bros. movie studio, has been adding entertainment content to Yahoo's Web pages, bringing more customers to pay for subscription services and building a larger audience for advertisers.