Sortprice.com (www.sortprice.com), an advanced product search engine designed to facilitate the on-line shopping experience by providing free product listings for merchants and an easy to navigate and user-friendly interface for shoppers, announced on November 30 that it has reached 1000 merchants with over 10 million product listings ranging from small retailers to industry giants including companies such as Target, Buy.com and Office Depot.
In addition to free listings, merchants can also display their logo to increase brand awareness and equity. Another available feature is to purchase keywords and become a “sponsored merchant”. In similar sites, merchants would struggle to get a return on investment as time and money is spent on advertising and creating a compatible data feed. Sortprice.com, however, accepts any data-feed format and stands out from its competition due to its flexibility with merchant data feeds.
Asaf Klibansky, Chief of technology and co-founder of Sortprice.com, said that Sortprice.com’s advanced integration capabilities enables it to harvest any type of data feed and therefore allows easy and fast integration to merchant sites, that merchants have responded well to the no-cost factor, and that by mid 2005 Sortprice.com expects to feature over 5000 merchants and 50 million products.
