The search engine giant Yahoo Inc. (www.yahoo.com) announced on March 9 that it has launched its Small Business Resource Center, a new effort aimed at helping entrepreneurs run and market their online businesses while also helping big advertisers target the small business market. Available at http://smallbusiness.yahoo.com/resources, the service and content offering includes about 1000 articles from sources like Inc. Magazine (www.inc.com/magazine/) and Entrepreneur.com (www.entrepreneur.com) on topics ranging from marketing and legal to finance and human resources.
Yahoo already sells a variety of small business offerings including Internet domain names, Web hosting services, e-mail and e-commerce services. The new service, which is envisioned as a one-stop site for small business operators, will also give Yahoo's ad sales force a way to sell graphical advertising to large advertisers that want to reach the 25 million-plus small businesses in the United States. Rich Riley, vice president and general manager of Yahoo Small Business Services, said that it's a way for Yahoo to create a great opportunity for its advertisers who are trying to reach the small business segment.
