Michigan-based Oneupweb (www.oneupweb.com), a search engine optimization and marketing firm, which has pioneered groundbreaking services backed by new technology created to maximize client visibility and traffic acquisition within the world’s top search engines, released on August 30 a new white paper outlining its study of Fortune 100 Web sites.
The study “Global Leaders Risk Losing Market Share,” which is available at Oneupweb.com under ‘Articles’, reveals that less than 10 percent of the sites use search engine optimization effectively, and that more than 40 percent are not using SEO at all. According to the study, there are 9 well-optimized sites in 2004 as compared to 3 in 2002. Oneupweb expects that all the Fortune 100 would use search engine optimization on their corporate sites.