Jill Whalen of High Rankings (www.highrankings.com), a leading search engine optimization and search engine marketing firm, which Alexa.com ranks as the second most-popular search engine optimization firm on the Web, announced on September 15 that she will show business owners, marketing managers and others how their websites can elevate their presence in search results on Google, Yahoo and other search engines, at a 2-day High Rankings Search Engine Marketing Seminar at the Crowne Plaza in Natick, Massachusetts, on September 23 and 24 (www.highrankings.com/seminarpr).
Seminar and workshop topics include learning how to choose the best keyword phrases, effective copywriting to increase search engine exposure and sales, common site usability traps that prevent sales conversions, link popularity marketing strategies, search engine advertising pay-per-click campaigns, and how to effectively measure results.
Jill Whalen said that individuals and organizations will learn how to make slight changes to their websites so that they are more easily found in Google, Yahoo and other search engines, and that she had added a whole day of hands-on workshops to the agenda, because previous seminar participants wanted more time to apply what they had learned.