Australian-based Search Engine Marketing specialist ineedhits.com (www.ineedhits.com) announced on November 11 that it has retained the services of San Francisco-based Bandwidth Capital and Australian-based Atrico (www.atrico.com.au) to explore and present strategic options. ineedhits.com, whose partners include Yahoo, Overture, Kanoodle, WhatUSeek, Net Applications and ExactSeek, also plans to enrich its customer experience through launching an entirely new Web-based user- and subscriber-friendly interface before the end of the year, plus the addition of new products.
ineedhits.com’s Founder and Chairman Clay Cook said that ineedhits.com wants to stay on top of market developments and is keen to review various alternatives with its investment bankers, that since its foundation in 1996 ineedhits.com has built a solid customer base of over 500 000 clients, and that ineedhits.com has seen a huge growth in online advertising, primarily driven by paid search engine listings, increased broadband penetration and technological developments that enable customer-targeted advertisements.