PR Newswire Association LLC (www.prnewswire.com), a company that provides electronic distribution, targeting, measurement, translation and broadcast services, announced on October 5 that the news releases issued over PR Newswire’s premium national newsline, US1, will now automatically be optimized for better search engine placement and enhanced access reporting. This enhancement to US1, which is scheduled to go live on October 12, will allow news release issuers to monitor which search engines direct more readers to their releases, and which keywords and phrases are used most frequently.
David B. Armon, chief operating officer, PR Newswire, said that PR Newswire’s Search Engine Visibility (SEV) tool has been widely embraced in the marketplace by PR professionals who want to leverage the opportunities to reach pre-qualified audiences who are looking for news and information using search engines, and that SEV provides the optimization needed not only to increase the visibility of the news release, but also to increase the shelf-life of the news release so it can be found for up to six months.
SEV was launched in April 2004 to provide PR professionals with better visibility for their messages on leading search engines. SEV helps to place PR Newswire members' news releases higher in search rankings and provides valuable data on how much traffic the news releases receive from these engines, including which search phrases were used to find the news release. Now, users of PR Newswire's premium national newsline, US1, can experience the power of SEV at no additional cost.
