Having expanded availability of its search engine promotion services beyond its own customer base, Zen Web Solutions (www.zenwebsolutions.com/seo), finds one in five of new clients needing repairs to Web sites previously promoted using unethical methods.
The highest proportion of unethical activity can be uncovered among poorly performing sites, which are either not listed at all in search engine results or they have so many sites ahead of them that they can't be found. Web sites promoted by dubious methods or using techniques proscribed by Google and other major search engines are unlikely to be as common as the one in five seen by Zen Web Solutions.
The Zen team advised its clients to concentrate on their intended audience and providing the best Web site for them, rather than the search engines, which will give Zen the best possible base to work on to get their sites listed at the top of search results when they have a hundred competitors chasing number one positions.
