Search Engine Optimization, Inc. (www.seoinc.com), a professional search engine optimization firm specializing in achieving high rankings for its clients on the Internet's major search engines, unveiled on November 8 a first-of-its-kind toolbar that provides instant access to detailed information on backward links to any website for all the major search engines, giving marketing professionals a powerful new aid in their efforts to maximize company Web rankings.
The SEO Inc. Toolbar Lite, available now as a free download at www.seoinc.com, enables users to research inbound links for Yahoo, Google, AOL, Alta Vista and MSN. Users can determine the total number of inbound links to their own URLs or those of competitors in real time, plus the number of links used individually by each search engine in ranking a given site. This eliminates the time and effort involved in researching each search engine separately while also enabling users to conserve screen real estate that otherwise would be occupied by multiple proprietary toolbars.
The SEO Inc. Tool Box Pro/Enterprise, a paid product scheduled for early 2005 release, will raise the bar by listing all backward links to each specified URL in order of importance. The Pro version will also add research capabilities for Teoma, Hotbot, DMOZ and Jayde, as well as trend analysis tools enabling users to save reports and trace fluctuations in link popularity and Google page rank for any site over time.
Garry Grant, president of Search Engine Optimization, Inc., said that these toolbars provide easy visibility into backward links for the first time, that given the importance of the number and quality of inbound links in a site's rankings, this information can make a vital difference in search engine optimization campaigns.
