Addict3d.org (http://addict3d.org) announced on November 2 that MSN (www.msn.com) is embarking on one of its biggest ever on and offline marketing drives in the run-up to Christmas for the roll-out of MSN Search (http://search.msn.com), as the battle for dominance in the booming online search market heats up.
According to Addict3d.org, the global multi-million-dollar cross-media push will rival MSN's biggest product campaign, for Messenger, in terms of size and duration. Online ads designed to raise awareness and drive people to the search engine will be part of a wider initiative backed by significant investment throughout 2005.
Microsoft has so far invested $100 million in the development of its new-look search service, which founder Bill Gates said will be unveiled in November. The software giant recently revealed that it was putting personalization at the heart of its search strategy over the next few years at the launch of a preview of its new search technology in the summer, in a bid to gain ground from rivals Google and Yahoo.
