San Francisco, California-based LookSmart (www.looksmart.com), a leader in commercial search services and a developer of innovative web search solutions, and the University of California, Berkeley, Department of Intercollegiate Athletics, announced on October 15 that the branded web search property developed for Cal Athletics by LookSmart, CalBearsSearch.com (www.calbearssearch.com), will launch "Cal Bears Search & Win," a unique contest that challenges participants to complete a "search puzzle" by finding answers to Cal-specific questions on CalBearsSearch.com. The contest, open to the general public, will be announced during the Homecoming match-up between Cal and UCLA on October 16.
Earlier this summer, LookSmart and Cal Athletics began promoting Cal Bears Search(TM) to Cal's students, 20 000 faculty and staff and 165 000 alumni living in the Bay Area and beyond. In a unique partnership, advertising on the search engine supports the university's athletic programs while supplying highly relevant search results to Cal students and alumni.
The search engine can be accessed on CalBears.com, CalBearsSearch.com and via a toolbar application. Cal Bears Search provides results powered by LookSmart's proprietary search technologies and 1.2 billion URL index. Each time users click on a paid listing, a portion of the revenue goes to support Cal Athletics. Cal Bears Search also features free access to LookSmart's FindArticles, which offers the Internet's largest full text article database with 5.5 million articles across 900 publications.
