Dallas, Texas-based KaZaZZ! (http://kazazz.com), a media and technology company that operates several search and advertising related properties including the general search engine KaZaZZ!, the women’s search engine WaZaZZ!, the men’s search engine MaZaZZ!, and the contextual link exchange network KaZaZZ.net, announced on October 9 that Intelli-Match (Mind Reader), the innovative new search technology developed by KaZaZZ!, is taking the search consumer experience to a new level excellence by extending search possibilities with upfront personalized search suggestions.
Intelli-Match (Mind Reader) gauges consumer’s search interests based on their previous search patterns and provides related search suggestions within the Mind Reader Search Box during subsequent visits to KaZaZZ!. To keep pace with consumer's changing search interests, the new technology continuously updates itself to match the consumer’s new search interests. To avoid privacy concerns, the Intelli-Match (Mind Reader) search technology has been designed to work without storing any personal search information within its databases.
Since its launch in April 2004, KaZaZZ! has seen a steady increase in new surfers visiting its search engine on a daily basis to get personalized search suggestions. The KaZaZZ! Personalized Search Engine features web, news, shopping, mp3 and picture search. These search tools have been integrated together to provide a consistent high quality online search experience.
Karl Hall, chief executive officer at KaZaZZ!, said that since April, KaZaZZ! has seen a lot of surfers using its site as a search engine as well as an entertainment site, and that web search results on KaZaZZ! include a list of relevant websites as well as related pictures.
