Hot Banana Software Inc. (www.hotbanana.com), a leading North American Web Content Management System company, announced on 3 August enhancements to its Web Content Management System with improved Search Engine Optimization (SEO) features by an addition of a Conversion Tracking tool, Robots.txt and Meta Tag Management.
The Conversion Tracking tool, which helps track users as they navigate Hot Banana Web sites, is designed to work in conjunction with paid search engine marketing campaigns from Google, Yahoo, MSN, Overture and Atlas One Point search engine ranking systems and other hosted conversion tracking systems. The Robots.txt file controlling which portions of a Web site are found by search engines, helps search engine robots identify Web pages to be indexed and featured in their indices thus making the Web site content more search engine-friendly. Meta Tag Management allows users to control each Web page's Meta Data keywords, descriptions and title tags, and to obtain an overall site view by managing the Meta Tags for the entire site, which includes features such as date of last search update, cache/no cache and copyright information.
