Search engine giant Google (www.google.com) announced on September 28 that it has teamed up with Multimap.com to deliver geographically relevant local ad campaigns. The ads will be targeted at an audience who are looking at visiting one of the UK's main cities via the online mapping company's website www.multimap.com.
The deal will allow Google to deliver eight sponsored links, which will appear on side of the map informing users of local hotels, restaurants and places to visit. If the deal takes off Multimap will make the service even more localized and give its users the opportunity to find out about more specific information, such as local takeaway offers.
Sean Phelan, founder and chairman of Multimap, said that local advertising is the next big thing in online advertising and that it's great that a major search engine of the calibre of Google has recognized that targeting customers on the basis of place is just as valuable as doing so by content.
