The search engine giant Google (www.google.com) announced on January 18 the release of Picasa 2, a free photo management software that makes it simpler than ever for people to organize, edit and share their digital pictures. Google’s new version of Picasa offers photographers of all skill levels easy-to-use tools that automatically organize even the largest photo collections on a PC and turn average snapshots into great pictures. Picasa (www.picasa.com) was founded in October 2001. In May 2004, Picasa announced a technology partnership with Google’s Blogger service to make publishing digital photos with Blogger faster and easier. Google then acquired Picasa in July of 2004.
Lars Perkins, General Manager, Picasa, Google Inc., said that with Picasa 2, Google has made it easier for people to organize, improve and enhance their photographs, as well as create photo CDs, personalized slideshows, desktop collages, and much more, that digital photos are an important and growing category of personal information, and that Picasa is in line with Google’s commitment to develop advanced technologies that further help users to find, organize and share information that’s important to them.
