Gambling.com (www.gambling.com) has shifted its business from an information portal to a highly refined search engine, specifically for all things gambling related, and has now become the gaming industry’s most visited portal.
Gambling.com spokesman Tim Rosenberg said that by being a gambling specific search engine, Gambling.com can make sure that each search query produces relevant results for the user, which are likely to be far more targeted than those one would receive on a non-specific engine like Google or Yahoo.
Proponents of industry specific search engines such as Gambling.com believe that because search specific sites are focused on a particular market niche, they protect consumers. By virtue of being a gambling online search engine, visitors are clearly aware that their search results will be gambling related, and therefore it is the user who consciously chooses to seek gambling related results.
