Digital River (www.digitalriver.com), an e-commerce outsourcing provider, announced on August 5, 2004, the launch of an enhanced suite of e-marketing services, which include search engine advertising and search engine optimization, affiliate marketing, site optimization and email address recapture.
A representative of Digital River said that search engine advertising and search engine optimization will provide clients with in-depth analyses of key word selection and a search engine advertising program optimization, which will increase site traffic and the size of the profit realized, while affiliate marketing will help clients manage their affiliate marketing programs and give them expanded product exposure and increased sales potential through a channel comprised of hundreds of thousands of affiliates.
