SideStep, Inc. (www.sidestep.com), a travel search engine, announced on September 21 that more than seven million consumers have downloaded the SideStep toolbar. According to a recent survey, 59% of SideStep's users have an annual household income greater than $75 000 per year, 72% have college/graduate-level education, 56% are business professionals/managers, 97.3% have purchased airline tickets, 81.4% have booked hotels, and 68.6% have rented cars online.
Brian Barth, SideStep's CEO, said that SideStep offers travel providers a unique opportunity in search engine marketing, that SideStep’s consumer base continues to grow rapidly, enabling SideStep to deliver large volumes of prospects for its marketing partners as well as a demographic superior to that of generic search engines, and that with SideStep's premium customer profile, SideStep delivers bookings as well as brand awareness.
