Charlotte, North Carolina-based ebasedEVOLUTION (www.ebasedevolution.com), a leading search engine marketing and web development firm that practices ethical search engine optimization and email services, announced on November 19 that a Search Engine Strategies conference will be held at the Microsoft Charlotte offices on December 7, 2004 (http://briangomme.com/reservations.asp), and that a highly respected Search Engine Marketing expert with a first hand knowledge of successful Internet marketing strategies will be speaking on the topic of local Internet marketing.
Brian Gomme, ebasedEVOLUTION’s Executive Vice President of Search and a 2004 Ronald Reagan Gold Medal Award winner, will lead the event, discussing how to target a smaller market in a local area as the recent changes in Google, Ask Jeeves and Yahoo have elevated the importance of localizing a website and gaining customers from a specific area.
Brian Gomme said that the Internet and the search engines are in a process of replacing the Yellow Pages, that there are 18 million small businesses with not much Internet experience that are losing their business to larger companies just because they have the knowledge and budgets to rank first, and that the search engines recognize this and are trying to improve local searches.
