icrossing (www.icrossing.com), a leading search engine marketing firm that serves its clients with Natural Search Optimization, Paid Search Management, Search Analytics and Search Intelligence, announced on September 20 that Astaro (www.astaro.com), an international security software firm whose software has won numerous awards and is in use on over 20 000 networks in 60 countries, has selected them to be their Search Engine Marketing partner.
Astaro has made a strategic commitment to use icrossing's integrated services to dramatically increase its search engine visibility with the goals of driving additional traffic and qualified purchasers to their site.
Dan Bierbrauer, Director of Marketing at Astaro, said that Astaro realizes that a significant number of prospective clients use search engines in the process of researching and selecting security software, that it is critical to Astaro that those prospective clients come to its site, understand its outstanding value proposition, demo and ultimately purchase its software, and that Astaro is confident that icrossing will help it take maximum advantage of that customer generating opportunity.
Thomas Capato, Senior Vice President of Sales & Marketing at icrossing, said that Astaro gives icrossing the opportunity once again to demonstrate its proven Natural Search Optimization methodology and world class customer service, but that the ultimate results will be measured by icrossing's ability to provide Astaro with natural search visitors that are qualified and much targeted sales opportunities.
