The flower shop down the road run by a 60-year-old couple doesn’t have to renew its street address. People have been going to the shop for years, and as long as they’re in business, everybody will know where to go.
The same is not true for websites. Miss your domain renewal date, and if you’re lucky you have 30 days to save your little spot on the net. If you don’t renew in 30 days, your domain us unlocked from the registrar and set free. Meaning, anybody can claim your potential customers, clients, and traffic.
Unfortunately, loosing traffic isn’t always the biggest problem. Many owners of pornographic ‘adult’ websites buy up expired domain names. They then direct traffic to their websites. So, the innocent flower shop that decided to go digital is now “Horny Henry’s Online Funhouse.”
