The Go Daddy Group, Inc. (www.GoDaddy.com), parent company of GoDaddy.com, the number one registrar of domain names, announced on January 12 that it has hired The Ad Store (www.the-adstore.com) to create its advertising campaign for the media venues of television, print and radio.
Bob Parsons, president and founder of Go Daddy, said that as Go Daddy continues to make substantial gains in popularity among domain registrars, Go Daddy recognized that now is the time to begin a broader awareness generating campaign, that Go Daddy chose The Ad Store because it is one of those rare agencies whose final creative output delivers measurable results for their clients, and that Go Daddy was attracted by The Ad Store’s work for JetBlue Airways and mike's hard lemonade, and impressed by their ability and enthusiasm.
The Ad Store was founded in 1993 by Paul Capelli, who believed there was a better way to provide advertising services. The Ad Store has committed itself to eliminating the waste that typically accompanies client/agency advertising relationships while at the same time, providing effective communications solutions not typically found in smaller agencies.
Paul Capelli said that The Ad Store creates work that delivers real results in a short period of time without layers of bureaucracy, that The Ad Store is excited about working with Go Daddy, that it's a great, entrepreneurial company whose business demands agility and response, and that The Ad Store loves those kinds of challenges.
